About us

iAMORY is created by a husband-wife duo who saw a shift: modern women no longer needed heavy gold for self-expression, but pieces that felt personal, elegant and wearable daily. We launched iAMORY at a time when the sparkle of preciousness was shifting. With gold prices rising and younger consumers seeking stylish, wearable luxury, we saw a meaningful opportunity — sterling silver (925 purity), infused with meaning, not just value.

When you wear iAMORY, you wear a piece that’s been designed with intent, made with care and meant for your journey. We promise quality, transparency and an experience that feels personal — not just transactional. Because jewellery should not only shine — it should mean something.